Updated February 2026
SaaS Industry Statistics & Insights
Data-driven insights from our analysis of 134 SaaS tools across 34 categories. Pricing trends, ratings, and market data to help you make better software decisions.
134 Tools Analyzed
34 Categories
251+ Comparisons
233,000,206+ Reviews Tracked
Pricing Insights
How much does SaaS really cost? Here's what the data shows.
$134/mo
Average Starting Price
Based on 74 paid tools
69%
Offer Free Tiers
93 of 134 tools
4.5
Average Rating
Across all 134 tools
8
Avg. Features per Tool
Core features tracked
Pricing Models Distribution
Price Distribution
Top Rated SaaS Tools
The highest rated tools based on user reviews and our analysis.
Highest Rated
# Tool Category From
1 Midjourney AI Tools $10/mo 2 Vercel Web Hosting Free 3 Linear Project Management Free 4 Ahrefs SEO Tools $99/mo 5 ChatGPT AI Tools Free 6 Stripe Payments Free 7 Canva Design Free 8 ExpressVPN VPN Services $6.67/mo 9 SiteGround Web Hosting $2.99/mo 10 1Password Password Managers $2.99/mo Most Reviewed
# Tool Category Reviews
1 Glary Utilities System Utilities 200,000,000 2 CleanMyMac X System Utilities 29,000,000 3 CapCut Video Editing 2,500,000 4 Wave Invoicing 350,000 5 Avast Antivirus & Security 150,000 6 TotalAV Antivirus & Security 150,000 7 CCleaner System Utilities 50,000 8 Malwarebytes Antivirus & Security 50,000 9 Adobe Creative Cloud Creative Suites 25,000 10 ChatGPT AI Tools 25,000 Statistics by Category
How do different software categories compare on pricing, ratings, and free options?
Project Management
8 tools $12/mo Avg. price
★ 4.5 Avg. rating
7 Free tiers
Top rated: Linear (4.8)
Antivirus & Security
8 tools $37/mo Avg. price
★ 4.3 Avg. rating
7 Free tiers
Top rated: Kaspersky (4.6)
Web Hosting
7 tools $5/mo Avg. price
★ 4.6 Avg. rating
3 Free tiers
Top rated: Vercel (4.8)
Website Builders
7 tools $16/mo Avg. price
★ 4.4 Avg. rating
6 Free tiers
Top rated: Webflow (4.6)
CRM
6 tools $29/mo Avg. price
★ 4.5 Avg. rating
3 Free tiers
Top rated: Close (4.6)
Video Editing
6 tools $137/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: DaVinci Resolve (4.6)
AI Tools
5 tools $23/mo Avg. price
★ 4.6 Avg. rating
3 Free tiers
Top rated: Midjourney (4.8)
Ecommerce
5 tools $34/mo Avg. price
★ 4.4 Avg. rating
3 Free tiers
Top rated: Lemon Squeezy (4.7)
Photo Editing
5 tools $25/mo Avg. price
★ 4.5 Avg. rating
2 Free tiers
Top rated: Capture One (4.7)
Audio Tools
5 tools $16/mo Avg. price
★ 4.3 Avg. rating
5 Free tiers
Top rated: Audacity (4.5)
Invoicing
5 tools $16/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: Zoho Invoice (4.7)
PDF Tools
5 tools $11/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: Smallpdf (4.7)
Cloud Storage
4 tools $0/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: Google Drive (4.6)
HR Software
4 tools $1537/mo Avg. price
★ 4.4 Avg. rating
0 Free tiers
Top rated: BambooHR (4.6)
Password Managers
4 tools $3/mo Avg. price
★ 4.5 Avg. rating
3 Free tiers
Top rated: 1Password (4.7)
Automation
4 tools $0/mo Avg. price
★ 4.7 Avg. rating
4 Free tiers
Top rated: Zapier (4.7)
System Utilities
4 tools $25/mo Avg. price
★ 4.3 Avg. rating
4 Free tiers
Top rated: Glary Utilities (4.6)
Scheduling
3 tools $20/mo Avg. price
★ 4.5 Avg. rating
3 Free tiers
Top rated: Calendly (4.7)
VPN Services
3 tools $4/mo Avg. price
★ 4.6 Avg. rating
0 Free tiers
Top rated: ExpressVPN (4.7)
Survey Tools
3 tools $0/mo Avg. price
★ 4.5 Avg. rating
3 Free tiers
Top rated: Typeform (4.6)
Social Media Management
3 tools $174/mo Avg. price
★ 4.4 Avg. rating
1 Free tiers
Top rated: Buffer (4.5)
Online Learning
3 tools $149/mo Avg. price
★ 4.5 Avg. rating
2 Free tiers
Top rated: Kajabi (4.6)
Helpdesk
3 tools $47/mo Avg. price
★ 4.5 Avg. rating
1 Free tiers
Top rated: Freshdesk (4.5)
Video
3 tools $0/mo Avg. price
★ 4.5 Avg. rating
3 Free tiers
Top rated: Loom (4.7)
Creative Suites
3 tools $37/mo Avg. price
★ 4.3 Avg. rating
1 Free tiers
Top rated: Adobe Creative Cloud (4.3)
Email Marketing
2 tools $0/mo Avg. price
★ 4.6 Avg. rating
2 Free tiers
Top rated: ConvertKit (4.7)
Accounting
2 tools $23/mo Avg. price
★ 4.3 Avg. rating
0 Free tiers
Top rated: Xero (4.4)
Marketing Automation
2 tools $462/mo Avg. price
★ 4.4 Avg. rating
0 Free tiers
Top rated: ActiveCampaign (4.6)
Analytics
2 tools $0/mo Avg. price
★ 4.5 Avg. rating
2 Free tiers
Top rated: Mixpanel (4.5)
SEO Tools
2 tools $114/mo Avg. price
★ 4.8 Avg. rating
1 Free tiers
Top rated: Ahrefs (4.8)
Communication
2 tools $0/mo Avg. price
★ 4.5 Avg. rating
2 Free tiers
Top rated: Slack (4.6)
Payments
2 tools $0/mo Avg. price
★ 4.5 Avg. rating
2 Free tiers
Top rated: Stripe (4.7)
Design
2 tools $0/mo Avg. price
★ 4.7 Avg. rating
2 Free tiers
Top rated: Canva (4.7)
Professional Networking
2 tools $55/mo Avg. price
★ 4.3 Avg. rating
2 Free tiers
Top rated: LinkedIn Sales Navigator (4.3)
Market Trends & Facts
Key trends from our SaaS database.
Average Founded Year
2009
The average SaaS tool in our database was founded in 2009.
Oldest Tool Tracked
QuickBooks (1983)
Established for 43+ years and still competing.
Newest Tool Tracked
Claude (2023)
Among the most recent entrants in our database.
Avg. Integrations
5
Average number of integrations per tool, showing ecosystem connectivity.
Find the Right SaaS Tool for You
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