Free
Free
What's included:
- 500 contacts
- 1000 emails/month
- Basic templates
M
Mailchimp Pricing [2026]
Complete pricing breakdown for Mailchimp. Compare plans, features, and find the best value.
Mailchimp Plans & Pricing
Essentials
$13 /mo
Save ~20% with annual billing
What's included:
- 500 contacts
- 5000 emails/month
- Email templates
Standard
$20 /mo
Save ~20% with annual billing
What's included:
- 500 contacts
- 6000 emails/month
- Automations
- A/B testing
Premium
$350 /mo
Save ~20% with annual billing
What's included:
- Unlimited contacts
- Unlimited emails
- Advanced segmentation
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
Features by Plan
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Email Campaigns | ||||
| Automation | ||||
| Landing Pages | ||||
| A/B Testing | ||||
| Segmentation | ||||
| Analytics | ||||
| Integrations | ||||
| Mobile App |
How Mailchimp Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| M Mailchimp Current | Free | Small businesses | ||
| C ConvertKit | Free | Bloggers | Compare |
Is Mailchimp Worth It?
Great Value If You Need
- Easy to use
- Great free tier
- All-in-one features
- Good templates
Consider Alternatives If
- Expensive at scale
- Limited automation on free
- Pricing by contacts
- Support limited on lower tiers
Our Verdict
Mailchimp offers excellent value with its free tier and competitive paid plans. It's best suited for Small businesses and Beginners. Starting at $0/mo, it's accessible for most budgets.
Value Score 4.1/5
Mailchimp Pricing FAQ
How much does Mailchimp cost?
Mailchimp offers a free tier and starts at $0/month. Pricing varies based on the plan you choose and the number of users.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free tier with limited features. This is great for trying out the platform or for very small teams.
Does Mailchimp offer discounts for annual billing?
Most SaaS tools, including Mailchimp, offer 10-20% discounts when you pay annually instead of monthly. This can save you significant money per year.
Which Mailchimp plan is best for small businesses?
For small businesses, we recommend the Essentials plan at $13/month. It offers the best balance of features and value for growing teams.
Can I change my Mailchimp plan later?
Yes, you can upgrade or downgrade your Mailchimp plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.
Does Mailchimp offer nonprofit or education discounts?
Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact Mailchimp sales directly to inquire about available discounts.
What payment methods does Mailchimp accept?
Mailchimp typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.
Is there a money-back guarantee?
Most SaaS tools offer a satisfaction guarantee or free trial period. Check Mailchimp's terms of service for their specific refund policy.
How does Mailchimp pricing compare to alternatives?
Mailchimp is priced competitively compared to alternatives. ConvertKit offers comparable features starting at $varying prices/month.
Are there any hidden fees with Mailchimp?
We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.