Lite
$29 /mo
Save ~20% with annual billing
What's included:
- Email marketing
- Marketing automation
- Chat support
A
ActiveCampaign Pricing [2026]
Complete pricing breakdown for ActiveCampaign. Compare plans, features, and find the best value.
Starting from $29 /month
Try ActiveCampaign ActiveCampaign Plans & Pricing
Plus
$49 /mo
Save ~20% with annual billing
What's included:
- CRM & sales automation
- Landing pages
- Custom user permissions
Professional
$149 /mo
Save ~20% with annual billing
What's included:
- Predictive content
- Split automations
- Site messaging
Enterprise
$259 /mo
Save ~20% with annual billing
What's included:
- Custom reporting
- Custom domain
- Dedicated account rep
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
Features by Plan
| Feature | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Email Campaigns | ||||
| Automation | ||||
| CRM | ||||
| Lead Scoring | ||||
| Landing Pages | ||||
| SMS Marketing | ||||
| Integrations | ||||
| Analytics |
How ActiveCampaign Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| A ActiveCampaign Current | $29/mo | B2B companies | ||
| M Marketo | $895/mo | Enterprise | Compare |
Is ActiveCampaign Worth It?
Great Value If You Need
- Powerful automation
- Great deliverability
- CRM included
- Affordable
Consider Alternatives If
- Learning curve
- UI can be complex
- Limited reporting
- Support response times
Our Verdict
ActiveCampaign offers solid value for its feature set. It's best suited for B2B companies and Ecommerce. Starting at $29/mo, it's accessible for most budgets.
Value Score 4.3/5
ActiveCampaign Pricing FAQ
How much does ActiveCampaign cost?
ActiveCampaign starts at $29/month. Pricing varies based on the plan you choose and the number of users.
Does ActiveCampaign have a free plan?
ActiveCampaign doesn't offer a permanent free plan, but they do provide a free trial so you can test the platform before committing.
Does ActiveCampaign offer discounts for annual billing?
Most SaaS tools, including ActiveCampaign, offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $70 per year.
Which ActiveCampaign plan is best for small businesses?
For small businesses, we recommend the Plus plan at $49/month. It offers the best balance of features and value for growing teams.
Can I change my ActiveCampaign plan later?
Yes, you can upgrade or downgrade your ActiveCampaign plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.
Does ActiveCampaign offer nonprofit or education discounts?
Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact ActiveCampaign sales directly to inquire about available discounts.
What payment methods does ActiveCampaign accept?
ActiveCampaign typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.
Is there a money-back guarantee?
Most SaaS tools offer a satisfaction guarantee or free trial period. Check ActiveCampaign's terms of service for their specific refund policy.
How does ActiveCampaign pricing compare to alternatives?
ActiveCampaign is priced at a premium compared to alternatives. Marketo offers comparable features starting at $895/month.
Are there any hidden fees with ActiveCampaign?
We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.