HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing bus...
Pipedrive
Sales-focused CRM with visual pipeline management designed for sales teams....
HubSpot vs Pipedrive: Which Is Better in 2026?
Comprehensive comparison of HubSpot and Pipedrive covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
HubSpot
- Best for: Growing businesses, Marketing teams
- Starting price: Free
- Category: crm
- Founded: 2006
Pipedrive
- Best for: Sales teams, Small to mid-size businesses
- Starting price: $14/mo
- Category: crm
- Founded: 2010
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between HubSpot and Pipedrive.
| Feature | H HubSpot | P Pipedrive |
|---|---|---|
| Contact Management | ||
| Pipeline Management | ||
| Email Tracking | ||
| Marketing Automation | ||
| Reporting | ||
| Mobile App | ||
| Integrations | ||
| AI Features |
Our Verdict
After extensive testing and analysis, HubSpot edges out as the winner in this comparison. While both tools excel in their respective areas, HubSpot offers more features for the price. Pipedrive remains a strong alternative, especially for users who prioritize sales teams.
Pipedrive
Best for Sales teams and Small to mid-size businesses. Intuitive visual pipeline.
Try PipedrivePros & Cons
HubSpot Pros & Cons
Pros
- Generous free tier
- All-in-one platform
- Excellent UI/UX
- Great educational resources
- Strong integrations
Cons
- Expensive at scale
- Complex pricing tiers
- Learning curve
- Limited customization on free tier
Pipedrive Pros & Cons
Pros
- Intuitive visual pipeline
- Sales-focused features
- Affordable pricing
- Easy to use
- Good mobile apps
Cons
- Limited marketing features
- Basic reporting
- Less customizable
- Fewer integrations
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
HubSpot
freemium- Contact management
- Email marketing
- Forms
- Remove branding
- Email automation
- Goals
- Marketing automation
- Custom reporting
- SEO tools
- Advanced permissions
- Predictive lead scoring
- Custom objects
Pipedrive
subscription- Visual pipeline
- Contact management
- Mobile apps
- Email integration
- Automation builder
- Custom fields
- Revenue forecasting
- Team management
- eSignatures
- Project planning
- Phone support
- Implementation
- Unlimited features
- Security rules
- Dedicated manager
Which Tool Is Best For You?
Choose HubSpot if you need:
- Growing businesses
- Marketing teams
- Inbound marketing
- B2B companies
- Generous free tier
- All-in-one platform
Choose Pipedrive if you need:
- Sales teams
- Small to mid-size businesses
- Pipeline-driven sales
- Startups
- Intuitive visual pipeline
- Sales-focused features
HubSpot vs Pipedrive FAQ
What are the main differences between HubSpot and Pipedrive?
HubSpot focuses on growing businesses with generous free tier, while Pipedrive excels at sales teams with intuitive visual pipeline. Key differences include pricing structure, feature depth, and target user base.
Is HubSpot or Pipedrive better for small businesses?
HubSpot offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers HubSpot's lower starting price of $0/month.
What is the pricing difference between HubSpot and Pipedrive?
HubSpot starts at $0/month with a free tier available, while Pipedrive starts at $14/month. Both offer multiple pricing tiers with different feature sets.
Can HubSpot integrate with Pipedrive?
While direct integration may vary, both HubSpot and Pipedrive support third-party integrations through platforms like Zapier. HubSpot integrates with Salesforce, Slack, Gmail, while Pipedrive works with Gmail, Outlook, Slack.
Which tool is easier to use, HubSpot or Pipedrive?
Based on user reviews, HubSpot generally receives higher marks for ease of use with a 4.5 rating. However, ease of use can depend on your specific needs and technical background. HubSpot is known for all-in-one platform.
Does HubSpot or Pipedrive offer better customer support?
Both HubSpot and Pipedrive provide customer support, with options varying by plan tier. HubSpot offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of HubSpot compared to Pipedrive?
HubSpot's main advantages include: Generous free tier, All-in-one platform, Excellent UI/UX. Compared to Pipedrive, it's particularly strong for growing businesses.
What are the cons of HubSpot compared to Pipedrive?
HubSpot's potential drawbacks include: Expensive at scale, Complex pricing tiers. Pipedrive may be a better choice if these limitations affect your use case.
Should I switch from HubSpot to Pipedrive or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for crm in 2026?
In 2026, HubSpot leads in this comparison with a 4.5 rating. However, the best choice depends on your specific requirements. HubSpot excels for growing businesses, while Pipedrive is ideal for sales teams.