GetResponse
GetResponse is an AI-powered email marketing and automation platform offering un...
Brevo
All-in-one AI-powered customer engagement platform offering email marketing, SMS...
GetResponse vs Brevo: Which Is Better in 2026?
Comprehensive comparison of GetResponse and Brevo covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
GetResponse vs Brevo: Overview
Choosing between GetResponse and Brevo is a common dilemma for email marketing users. Both tools offer robust solutions, but they cater to different needs and budgets.
GetResponse starts at $19/monthly, while Brevo also has a free option and begins at $0/monthly. But pricing is just one factor—let's dive into features, use cases, and which tool fits your specific needs.
GetResponse is best known for unlimited emails, automations, and landing pages on base plans, whereas Brevo stands out for free tier with 300 emails/day and no credit card required. In this detailed comparison, we'll analyze both tools across pricing, features, ease of use, and ideal use cases.
Quick Overview
GetResponse
- Best for: Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists
- Starting price: $19/mo
- Category: email marketing
- Founded: 1998
Brevo
- Best for: Small businesses and solopreneurs starting with email marketing, E-commerce businesses needing abandoned cart automation
- Starting price: Free
- Category: email marketing
- Founded:
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between GetResponse and Brevo.
| Feature | GR GetResponse | Bv Brevo |
|---|---|---|
| Unlimited Email Sends | Available on all paid plans | |
| AI-Powered Email Content Generation | Subject lines, copy, and send time optimization | |
| Drag-and-Drop Email Builder | 200+ templates with 2M stock images and GIFs | |
| Marketing Automation Workflows | 1 on Starter, unlimited on higher tiers | |
| Landing Page Builder | Unlimited AI-assisted landing pages | |
| Signup Forms and Popups | Lead capture tools across all plans | |
| 99% Deliverability | Across 160+ countries | |
| Webinars | Host, record, and promote webinars | |
| SMS Marketing | Available on MAX plans only | |
| AI Product Recommendations | MAX plans feature | |
| Sales Funnel Creator | Build complete sales funnels | |
| Web-Push Notifications | Cross-platform notification system | |
| Custom Domain Support | SPF/DKIM/DMARC authentication | |
| Drag-and-drop email editor | Available on all plans | |
| 50+ responsive email templates | Free templates included | |
| Advanced segmentation | Demographics, purchase history, dynamic lists | |
| AI content generator | Starter and above | |
| Marketing automation | Welcome emails, abandoned cart workflows | |
| A/B testing | Standard and above | |
| Real-time analytics | Open rates, click rates, heatmaps | |
| SMS marketing | Multi-channel campaigns | |
| WhatsApp messaging | Integrated messaging | |
| Live chat | Customer engagement tool | |
| Transactional email | Order confirmations, notifications | |
| CRM functionality | Contact management | |
| Landing pages | Standard and above | |
| GDPR & CCPA compliance | Built-in compliance tools | |
| AI send time optimization | Automated timing optimization |
Features Deep Dive
Both GetResponse and Brevo offer core email marketing functionality, but their feature sets differ in key areas.
Shared features: SMS Marketing.
GetResponse unique strengths: Unlimited Email Sends, AI-Powered Email Content Generation, Drag-and-Drop Email Builder. This makes it ideal for ecommerce stores needing cart recovery and product recommendations.
Brevo unique strengths: Drag-and-drop email editor, 50+ responsive email templates, Advanced segmentation. This makes it better suited for small businesses and solopreneurs starting with email marketing.
GetResponse offers 13 core features with 9 integrations, while Brevo provides 15 features and 8 integrations.
Our Verdict
After extensive testing and analysis, GetResponse edges out as the winner in this comparison. While both tools excel in their respective areas, GetResponse offers more features for the price. Brevo remains a strong alternative, especially for users who prioritize small businesses and solopreneurs starting with email marketing.
GetResponse
Best for Ecommerce stores needing cart recovery and product recommendations and Small businesses and solopreneurs growing subscriber lists. Unlimited emails, automations, and landing pages on base plans.
Try GetResponseBrevo
Best for Small businesses and solopreneurs starting with email marketing and E-commerce businesses needing abandoned cart automation. Free tier with 300 emails/day and no credit card required.
Try BrevoPros & Cons
GetResponse Pros & Cons
Pros
- Unlimited emails, automations, and landing pages on base plans
- High 99% deliverability with custom domain support
- AI tools accelerate campaign creation and optimization
- User-friendly drag-and-drop interfaces require no coding
- 24/7 5-star support with free onboarding
- 150+ integrations with real-time WordPress/WooCommerce sync
- Trusted by 350K+ customers with proven ROI results
Cons
- Limited to 1 automation workflow on entry-level Starter plan
- Advanced features restricted to expensive MAX/enterprise plans
- No permanent free tier beyond 14-day trial
- Pricing scales with contact volume potentially making it costly for large lists
Brevo Pros & Cons
Pros
- Free tier with 300 emails/day and no credit card required
- Affordable volume-based pricing starting at $9/month
- All-in-one platform combining email, SMS, WhatsApp, CRM, and live chat
- AI-powered features including content generation and send time optimization
- 24/7 multilingual support available in 6 languages
- Advanced segmentation and automation capabilities
- User-friendly drag-and-drop editor with professional templates
Cons
- Limited information on higher-tier pricing transparency
- No phone support on lower-tier plans
- Limited landing page allocation on Standard plan
- Incomplete feature breakdown by specific tier
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
GetResponse
subscription- 14-day access to all features
- No credit card required
- Full platform access
- Up to 1,000 contacts
- Unlimited monthly emails
- 1 automation workflow
- More contacts
- Unlimited automation workflows
- Webinars
- Dedicated IP
- SSO
- SMS automation
Brevo
freemium- 300 emails/day
- Drag-and-drop editor
- Email templates
- 5,000 emails/month
- Email & SMS
- AI content generator
- Marketing automation
- A/B testing
- Advanced email reporting
- Custom volume
- Dedicated Customer Success Manager
- 1-hour guaranteed response time
Pricing Comparison Analysis
GetResponse Pricing: Paid plans start at $19/monthly. 4 plans available: Free Trial, Starter, Marketer, MAX.
Brevo Pricing: Free tier available. Paid plans start at $0/monthly. 4 plans available: Free, Starter, Standard, Enterprise.
Verdict: Brevo is more affordable at the entry level and offers a free tier. However, GetResponse may offer better value at scale with 150+ integrations with real-time WordPress/WooCommerce sync.
For budget-conscious teams, Brevo is the clear winner. For teams prioritizing ecommerce stores needing cart recovery and product recommendations, GetResponse's pricing may be justified.
Which Tool Is Best For You?
Choose GetResponse if you need:
- Ecommerce stores needing cart recovery and product recommendations
- Small businesses and solopreneurs growing subscriber lists
- Lead nurturing campaigns with automated workflows and webinars
- High-volume email campaigns for entrepreneurs and brands
- WordPress/WooCommerce sites requiring seamless integration
- Unlimited emails, automations, and landing pages on base plans
- High 99% deliverability with custom domain support
Choose Brevo if you need:
- Small businesses and solopreneurs starting with email marketing
- E-commerce businesses needing abandoned cart automation
- Multi-channel marketing campaigns across email, SMS, and WhatsApp
- GDPR-compliant businesses requiring data protection
- Free tier with 300 emails/day and no credit card required
- Affordable volume-based pricing starting at $9/month
Final Verdict
Choose GetResponse if: You need ecommerce stores needing cart recovery and product recommendations or small businesses and solopreneurs growing subscriber lists. It excels at unlimited emails, automations, and landing pages on base plans and high 99% deliverability with custom domain support.
Choose Brevo if: You prioritize small businesses and solopreneurs starting with email marketing or e-commerce businesses needing abandoned cart automation. It's particularly strong for free tier with 300 emails/day and no credit card required and affordable volume-based pricing starting at $9/month.
Overall: GetResponse has a slight edge with a 4.5/5 rating from our analysis.
Both tools are solid choices in the email marketing space. Your decision should ultimately depend on your specific requirements, team size, and budget.
GetResponse vs Brevo FAQ
What are the main differences between GetResponse and Brevo?
GetResponse focuses on ecommerce stores needing cart recovery and product recommendations with unlimited emails, automations, and landing pages on base plans, while Brevo excels at small businesses and solopreneurs starting with email marketing with free tier with 300 emails/day and no credit card required. Key differences include pricing structure, feature depth, and target user base.
Is GetResponse or Brevo better for small businesses?
Brevo offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Brevo's lower starting price of $0/month.
What is the pricing difference between GetResponse and Brevo?
GetResponse starts at $19/month, while Brevo starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can GetResponse integrate with Brevo?
While direct integration may vary, both GetResponse and Brevo support third-party integrations through platforms like Zapier. GetResponse integrates with WordPress, WooCommerce, Contact Form 7, while Brevo works with WordPress, Shopify, WooCommerce.
Which tool is easier to use, GetResponse or Brevo?
Based on user reviews, GetResponse generally receives higher marks for ease of use with a 4.5 rating. However, ease of use can depend on your specific needs and technical background. GetResponse is known for high 99% deliverability with custom domain support.
Does GetResponse or Brevo offer better customer support?
Both GetResponse and Brevo provide customer support, with options varying by plan tier. GetResponse offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of GetResponse compared to Brevo?
GetResponse's main advantages include: Unlimited emails, automations, and landing pages on base plans, High 99% deliverability with custom domain support, AI tools accelerate campaign creation and optimization. Compared to Brevo, it's particularly strong for ecommerce stores needing cart recovery and product recommendations.
What are the cons of GetResponse compared to Brevo?
GetResponse's potential drawbacks include: Limited to 1 automation workflow on entry-level Starter plan, Advanced features restricted to expensive MAX/enterprise plans. Brevo may be a better choice if these limitations affect your use case.
Should I switch from GetResponse to Brevo or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for email marketing in 2026?
In 2026, GetResponse leads in this comparison with a 4.5 rating. However, the best choice depends on your specific requirements. GetResponse excels for ecommerce stores needing cart recovery and product recommendations, while Brevo is ideal for small businesses and solopreneurs starting with email marketing.