Copper
Copper is a CRM platform designed for Google Workspace users, enabling contact o...
Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management...
Copper vs Insightly: Which Is Better in 2026?
Comprehensive comparison of Copper and Insightly covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Copper vs Insightly: Overview
Choosing between Copper and Insightly is a common dilemma for crm users. Both tools offer robust solutions, but they cater to different needs and budgets.
Copper starts at $25/monthly, while Insightly also has a free option and begins at $0/monthly. But pricing is just one factor—let's dive into features, use cases, and which tool fits your specific needs.
Copper is best known for seamless gmail and google workspace integration eliminates tab-switching, whereas Insightly stands out for simple, intuitive interface for smbs. In this detailed comparison, we'll analyze both tools across pricing, features, ease of use, and ideal use cases.
Quick Overview
Copper
- Best for: Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms
- Starting price: $25/mo
- Category: crm
- Founded: 2012
Insightly
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: crm
- Founded: 2009
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Copper and Insightly.
| Feature | Co Copper | Is Insightly |
|---|---|---|
| Contact Organization | Manage leads and customer relationships | |
| Gmail Integration | Add leads and track conversations directly in inbox | |
| Deal Tracking | Sales pipeline visibility and management | |
| Task Automation | Streamline workflows and repetitive tasks | |
| Google Calendar Integration | Schedule meetings and manage tasks | |
| Email Automation | Automated responses, welcomes, and follow-ups | |
| LinkedIn Prospecting | Research and add leads without tab-switching | |
| Business Card Scanning | Capture contacts at events | |
| Website Contact Forms | Capture visitor leads automatically | |
| Customizable Fields | Tailored info tracking for contacts and deals | |
| Mobile App Access | Stay connected on the go | |
| Workflow Management | Enhanced productivity tools | |
| Contact tracking | Available on all plans | |
| Opportunity management | Track sales opportunities and deals | |
| Task management | Organize and track tasks | |
| Project management automation | Core platform feature | |
| Google Apps integration | Designed from launch, all plans | |
| Microsoft Office/Outlook integration | Updated 2017, all plans | |
| iOS mobile app | Mobile access all plans | |
| Marketing automation | Added 2019, higher tiers | |
| Custom pipelines | Available on all plans | |
| Custom dashboards | Available on all plans | |
| Lead creation | Point-and-click lead generation | |
| AppConnect integration tool | 2021 release, all plans | |
| Service ticketing | Insightly Service 2021, service plans |
Features Deep Dive
Both Copper and Insightly offer core crm functionality, but their feature sets differ in key areas.
Shared features: Core functionality.
Copper unique strengths: Contact Organization, Gmail Integration, Deal Tracking. This makes it ideal for google workspace and gmail-heavy sales teams.
Insightly unique strengths: Contact tracking, Opportunity management, Task management. This makes it better suited for small business sales tracking and lead management.
Copper offers 12 core features with 8 integrations, while Insightly provides 13 features and 8 integrations.
Our Verdict
After extensive testing and analysis, Copper edges out as the winner in this comparison. While both tools excel in their respective areas, Copper offers better overall user satisfaction. Insightly remains a strong alternative, especially for users who prioritize small business sales tracking and lead management.
Copper
Best for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms. Seamless Gmail and Google Workspace integration eliminates tab-switching.
Try CopperInsightly
Best for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Try InsightlyPros & Cons
Copper Pros & Cons
Pros
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
- Strong task automation capabilities improve efficiency
- Focuses on relationship-building over rigid database management
- Quick setup with instant trial activation
- Trusted by 30,000+ companies globally
- Positive user feedback on time savings for CRM updates
Cons
- Heavy reliance on Google Workspace may limit appeal for non-Gmail users
- Lacks detailed public pricing transparency
- Primarily sales-oriented with less emphasis on marketing automation
- Potential scalability concerns for very large enterprises
Insightly Pros & Cons
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
- Affordable for small teams
- Broad language support (6 languages)
- Recognized as 2018 Gartner Peer Insights Customers' Choice
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
- Post-merger stability unclear
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
Copper
subscription- Contact management
- Gmail integration
- Basic reporting
- Advanced automation
- Custom fields
- Email sequences
- Advanced reporting
- Team collaboration
- Workflow automation
Insightly
freemium- Up to 2 users
- Contact tracking
- Google Apps integration
- Unlimited users
- Project management
- Marketing automation
- Advanced reporting
- Custom dashboards
- Priority support
- Advanced security
- Custom fields
- API access
Pricing Comparison Analysis
Copper Pricing: Paid plans start at $25/monthly. 3 plans available: Basic, Professional, Business.
Insightly Pricing: Free tier available. Paid plans start at $0/monthly. 4 plans available: Forever Free, Professional, Plus, Enterprise.
Verdict: Insightly is more affordable at the entry level and offers a free tier. However, Copper may offer better value at scale with Seamless Gmail and Google Workspace integration eliminates tab-switching.
For budget-conscious teams, Insightly is the clear winner. For teams prioritizing google workspace and gmail-heavy sales teams, Copper's pricing may be justified.
Which Tool Is Best For You?
Choose Copper if you need:
- Google Workspace and Gmail-heavy sales teams
- Advertising, media agencies, and consulting firms
- Real estate professionals managing client relationships
- Small-to-mid-sized businesses seeking easy CRM adoption
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
Choose Insightly if you need:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- SMBs needing Google/QuickBooks integration
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
Final Verdict
Choose Copper if: You need google workspace and gmail-heavy sales teams or advertising, media agencies, and consulting firms. It excels at seamless gmail and google workspace integration eliminates tab-switching and user-friendly interface familiar to google users reduces training time.
Choose Insightly if: You prioritize small business sales tracking and lead management or project-linked crm for consulting/professional services. It's particularly strong for simple, intuitive interface for smbs and strong google apps and office 365 integration.
Overall: Copper has a slight edge with a 4.3/5 rating from our analysis.
Both tools are solid choices in the crm space. Your decision should ultimately depend on your specific requirements, team size, and budget.
Copper vs Insightly FAQ
What are the main differences between Copper and Insightly?
Copper focuses on google workspace and gmail-heavy sales teams with seamless gmail and google workspace integration eliminates tab-switching, while Insightly excels at small business sales tracking and lead management with simple, intuitive interface for smbs. Key differences include pricing structure, feature depth, and target user base.
Is Copper or Insightly better for small businesses?
Insightly offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Insightly's lower starting price of $0/month.
What is the pricing difference between Copper and Insightly?
Copper starts at $25/month, while Insightly starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can Copper integrate with Insightly?
While direct integration may vary, both Copper and Insightly support third-party integrations through platforms like Zapier. Copper integrates with Google Workspace, Gmail, Google Calendar, while Insightly works with Google Apps, Microsoft Office/Outlook, MailChimp.
Which tool is easier to use, Copper or Insightly?
Based on user reviews, Copper generally receives higher marks for ease of use with a 4.3 rating. However, ease of use can depend on your specific needs and technical background. Copper is known for user-friendly interface familiar to google users reduces training time.
Does Copper or Insightly offer better customer support?
Both Copper and Insightly provide customer support, with options varying by plan tier. Copper offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Copper compared to Insightly?
Copper's main advantages include: Seamless Gmail and Google Workspace integration eliminates tab-switching, User-friendly interface familiar to Google users reduces training time, Strong task automation capabilities improve efficiency. Compared to Insightly, it's particularly strong for google workspace and gmail-heavy sales teams.
What are the cons of Copper compared to Insightly?
Copper's potential drawbacks include: Heavy reliance on Google Workspace may limit appeal for non-Gmail users, Lacks detailed public pricing transparency. Insightly may be a better choice if these limitations affect your use case.
Should I switch from Copper to Insightly or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for crm in 2026?
In 2026, Copper leads in this comparison with a 4.3 rating. However, the best choice depends on your specific requirements. Copper excels for google workspace and gmail-heavy sales teams, while Insightly is ideal for small business sales tracking and lead management.