Constant Contact
Constant Contact provides an accessible platform for small businesses to create,...
ConvertKit
Email marketing platform designed for creators with powerful automation and land...
Constant Contact vs ConvertKit: Which Is Better in 2026?
Comprehensive comparison of Constant Contact and ConvertKit covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Constant Contact vs ConvertKit: Overview
Choosing between Constant Contact and ConvertKit is a common dilemma for email marketing users. Both tools offer robust solutions, but they cater to different needs and budgets.
Constant Contact starts at $12/monthly, while ConvertKit also has a free option and begins at $0/monthly. But pricing is just one factor—let's dive into features, use cases, and which tool fits your specific needs.
Constant Contact is best known for easy-to-use drag-and-drop editor for quick campaigns, whereas ConvertKit stands out for creator-focused. In this detailed comparison, we'll analyze both tools across pricing, features, ease of use, and ideal use cases.
Quick Overview
Constant Contact
- Best for: Small businesses starting email campaigns, Nonprofits seeking discounted marketing
- Starting price: $12/mo
- Category: email marketing
- Founded: 1996
ConvertKit
- Best for: Bloggers, Podcasters
- Starting price: Free
- Category: email marketing
- Founded: 2013
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Constant Contact and ConvertKit.
| Feature | CC Constant Contact | C ConvertKit |
|---|---|---|
| Drag-and-drop email editor | Available on all plans | |
| AI copy generator | Available on all plans | |
| Premade templates | Hundreds of templates available | |
| AI-powered branding tools | Available on all plans | |
| Email automation | Standard and Premium plans | |
| Contact segmentation | Standard and Premium plans | |
| SMS marketing | $10/month add-on, included in Premium | |
| Website builder | 1-5 sites depending on plan | |
| GDPR compliance tools | Available on all plans | |
| CAN-SPAM compliance | Available on all plans | |
| Live 1:1 onboarding | All plans, priority in Premium | |
| Phone and chat support | All plans, dedicated priority in Premium | |
| Inbox preview | Premium plan only | |
| Multi-account management | Custom plans only | |
| Mobile-responsive designs | All templates are mobile-responsive | |
| Email Campaigns | ||
| Automation | ||
| Landing Pages | ||
| A/B Testing | ||
| Segmentation | ||
| Analytics | ||
| Integrations | ||
| Mobile App |
Features Deep Dive
Both Constant Contact and ConvertKit offer core email marketing functionality, but their feature sets differ in key areas.
Shared features: Core functionality.
Constant Contact unique strengths: Drag-and-drop email editor, AI copy generator, Premade templates. This makes it ideal for small businesses starting email campaigns.
ConvertKit unique strengths: Email Campaigns, Automation, Landing Pages. This makes it better suited for bloggers.
Constant Contact offers 15 core features with 6 integrations, while ConvertKit provides 7 features and 5 integrations.
Our Verdict
After extensive testing and analysis, ConvertKit edges out as the winner in this comparison. While both tools excel in their respective areas, ConvertKit offers better overall user satisfaction. Constant Contact remains a strong alternative, especially for users who prioritize small businesses starting email campaigns.
Constant Contact
Best for Small businesses starting email campaigns and Nonprofits seeking discounted marketing. Easy-to-use drag-and-drop editor for quick campaigns.
Try Constant ContactPros & Cons
Constant Contact Pros & Cons
Pros
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
- Flexible prepay discounts and 30-day refund
- Scalable for growing contact lists
- Proven for small business customer conversion
Cons
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
- No perpetual free tier beyond trial
ConvertKit Pros & Cons
Pros
- Creator-focused
- Visual automation
- Great deliverability
- Simple interface
- Subscriber-centric
Cons
- Limited design options
- Basic analytics
- No mobile app
- Fewer templates
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
Constant Contact
subscription- 1 user
- 1 site
- Basic features
- 3 users
- 3 sites
- Automation
- Unlimited users
- 5 sites
- Priority support
ConvertKit
freemium- Up to 10K subscribers
- Unlimited landing pages
- Email broadcasts
- Automated sequences
- Third-party integrations
- Subscriber tagging
- Subscriber scoring
- Advanced reporting
- Newsletter referral system
Pricing Comparison Analysis
Constant Contact Pricing: Paid plans start at $12/monthly. 3 plans available: Lite, Standard, Premium.
ConvertKit Pricing: Free tier available. Paid plans start at $0/monthly. 3 plans available: Free, Creator, Creator Pro.
Verdict: ConvertKit is more affordable at the entry level and offers a free tier. However, Constant Contact may offer better value at scale with Mobile-responsive designs and compliance features.
For budget-conscious teams, ConvertKit is the clear winner. For teams prioritizing small businesses starting email campaigns, Constant Contact's pricing may be justified.
Which Tool Is Best For You?
Choose Constant Contact if you need:
- Small businesses starting email campaigns
- Nonprofits seeking discounted marketing
- Agencies/franchises needing multi-account control
- Retailers converting social/website traffic
- Service providers building customer relationships
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
Choose ConvertKit if you need:
- Bloggers
- Podcasters
- YouTubers
- Online course creators
- Creator-focused
- Visual automation
Final Verdict
Choose Constant Contact if: You need small businesses starting email campaigns or nonprofits seeking discounted marketing. It excels at easy-to-use drag-and-drop editor for quick campaigns and award-winning support including phone, onboarding, and tutorials.
Choose ConvertKit if: You prioritize bloggers or podcasters. It's particularly strong for creator-focused and visual automation.
Overall: ConvertKit has a slight edge with a 4.7/5 rating from our analysis.
Both tools are solid choices in the email marketing space. Your decision should ultimately depend on your specific requirements, team size, and budget.
Related to Constant Contact vs ConvertKit
Constant Contact vs ConvertKit FAQ
What are the main differences between Constant Contact and ConvertKit?
Constant Contact focuses on small businesses starting email campaigns with easy-to-use drag-and-drop editor for quick campaigns, while ConvertKit excels at bloggers with creator-focused. Key differences include pricing structure, feature depth, and target user base.
Is Constant Contact or ConvertKit better for small businesses?
ConvertKit offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers ConvertKit's lower starting price of $0/month.
What is the pricing difference between Constant Contact and ConvertKit?
Constant Contact starts at $12/month, while ConvertKit starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can Constant Contact integrate with ConvertKit?
While direct integration may vary, both Constant Contact and ConvertKit support third-party integrations through platforms like Zapier. Constant Contact integrates with Square, Xero, Social Media Platforms, while ConvertKit works with WordPress, Teachable, Shopify.
Which tool is easier to use, Constant Contact or ConvertKit?
Based on user reviews, ConvertKit generally receives higher marks for ease of use with a 4.7 rating. However, ease of use can depend on your specific needs and technical background. Constant Contact is known for award-winning support including phone, onboarding, and tutorials.
Does Constant Contact or ConvertKit offer better customer support?
Both Constant Contact and ConvertKit provide customer support, with options varying by plan tier. Constant Contact offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Constant Contact compared to ConvertKit?
Constant Contact's main advantages include: Easy-to-use drag-and-drop editor for quick campaigns, Award-winning support including phone, onboarding, and tutorials, Strong templates and AI tools for non-designers. Compared to ConvertKit, it's particularly strong for small businesses starting email campaigns.
What are the cons of Constant Contact compared to ConvertKit?
Constant Contact's potential drawbacks include: Pricing scales up with contacts/sends, plus overage fees, SMS as $10/month add-on (not core included). ConvertKit may be a better choice if these limitations affect your use case.
Should I switch from Constant Contact to ConvertKit or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for email marketing in 2026?
In 2026, ConvertKit leads in this comparison with a 4.7 rating. However, the best choice depends on your specific requirements. Constant Contact excels for small businesses starting email campaigns, while ConvertKit is ideal for bloggers.