#1
M
Mixpanel
Product analytics platform for tracking user behavior and conversion funnels.
Event Tracking Funnels Retention Cohorts
Best for: Product teamsSaaS companiesMobile apps
Analytics
Best Analytics for Marketing [2026]
Marketing analytics. Compare the top 2 analytics tools specifically suited for marketing needs.
Our Top Pick for Marketing
M
Mixpanel
Product analytics platform for tracking user behavior and conversion funnels.
Why Mixpanel for Marketing?
- Powerful analytics
- Great free tier
- Real-time data
- User-level tracking
Event Tracking Funnels Retention Cohorts Real-time Data API Access
All Analytics Tools for Marketing
#2
A
Amplitude
Digital analytics platform for understanding user behavior across products.
Event Tracking Funnels Retention Cohorts
Best for: Product teamsEnterpriseGrowth teams
Quick Comparison
Other Analytics Use Cases
Analytics for Marketing FAQ
What is the best analytics for marketing?
Based on our analysis, Mixpanel is the best analytics for marketing, offering the ideal combination of features, pricing, and ease of use for this specific need.
How much does analytics software for marketing cost?
Analytics software for marketing ranges from free options to premium solutions. Most suitable tools start at $Infinity-$50/month.
What features matter most for marketing use cases?
For marketing, key features to prioritize include: event tracking, funnels, retention. Also consider ease of setup, pricing flexibility, and integration capabilities.
Is there a free analytics option for marketing?
Yes, Mixpanel and Amplitude offer free tiers suitable for marketing.
How did you select the best tools for marketing?
We evaluated tools based on features relevant to marketing needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of marketing.
Can I switch tools if my marketing needs change?
Most analytics tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.
What analytics integrations matter for marketing?
For marketing, important integrations typically include Segment, Amplitude, Slack. Check each tool's integration page for specific compatibility with your stack.
How do I evaluate analytics tools for my marketing needs?
Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your marketing needs may grow.
Are these tools scalable beyond marketing needs?
Many tools in our list can grow with you. Amplitude offer scalable plans for expanding needs.
What support options are available for marketing?
Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. Mixpanel is known for responsive support.